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Become a
future-ready

CMO

As you Earn the IIM Indore
Executive Alumni Status

Get Started

IIM Indore - PG Certification in Branding & Advertising

12 Months. Starting February 14, 2025

Live virtual classes every Sunday

Campus immersions at
IIM
Indore

Eligibility: Graduate
with 2+ yrs of work-ex

Fees: ~₹280k
(EMI ~₹13k p.m.)

Your Path to CMO Readiness

Strategic Insights

Create impactful strategies that drive
real results

Brand Storytelling

Develop powerful communications
that elevate and engage

Advertising Excellence

Design standout campaigns that
connect with your market

Media Planning

Execute campaigns that reach and
resonate with your audience

Performance Tracking

Use advanced tools to measure and
enhance your strategy

Programme Modules

M1 - Future of Work & New-Age HRM

Digital Transformation in HR: Understanding the impact of digital technologies on HR practices and processes.
Future-Oriented Thinking: Developing skills to anticipate future trends and challenges in the workplace.
Industry 4.0 and Skilling: Addressing the skilling challenges posed by Industry 4.0 and technological advancements.
Digital HR: Exploring the role of digital tools and technologies in modern HR functions.

M2 - Strategic HR Management

Strategic Alignment: Aligning HR strategies and initiatives with overall business objectives.
Talent Management: Implementing effective talent management practices, including attraction, retention, and development.
Remote Workforce Management: Managing remote and contractual workforces effectively.
Organizational Change: Leading and managing organizational change initiatives.

M3 - HR Metrics

Digital Tools for HR: Leveraging digital tools to gather data, analyze employee personas, and understand employer branding.
Problem-Solving Framework: Applying a structured approach to problem-solving in HR.
People Analytics: Using data analytics to gain insights into HR performance and trends.
Strategic HR Metrics: Developing and using key performance indicators (KPIs) to measure HR effectiveness.

M4 - Digitalization, Al & HRM

Data-Driven Insights: Interpreting data to derive actionable insights for HR decision-making.
Predictive Analytics: Using predictive analytics to forecast HR trends and outcomes.
Generative AI Applications: Exploring the applications of generative AI in HR, such as talent acquisition and development.
Ethical Considerations: Addressing ethical issues related to the digitalization of HRM.

M5 - Managing Multi-Gen Employees

Reimagining Careers: Adapting career development and succession planning to meet the needs of next-generation employees.
Performance Management: Implementing performance management systems that align with the expectations of next-generation employees.
Compensation and Rewards: Designing compensation packages and reward systems that motivate and engage next-generation employees.

M6 - Leadership

Leadership Styles: Exploring various leadership styles, including self-leadership, servant leadership, and emotional intelligence.
Leadership in Uncertain Times: Developing leadership skills to navigate uncertain and challenging environments.
Leadership Development: Implementing coaching, mentoring, and counseling programs for leadership development.
Leading Innovation and Startups: Leading innovation initiatives and guiding startups.

M7 - Employee Wellness & Well-Being

Post-Pandemic Perspectives: Understanding the impact of the pandemic on employee well-being and work-life balance.
Managing Stress: Implementing strategies to manage stress and promote employee well-being.
Mental Health: Addressing mental health issues in the workplace and providing support resources.

M8 - Diversity, Equity & Inclusion

Business Case for Diversity: Understanding the business benefits of a diverse and inclusive workplace.
Types of Diversity: Recognizing the various dimensions of diversity, including cultural, racial, gender, and generational.
Psychological Foundations: Exploring the psychological foundations of diversity and inclusion.
Leading a Diverse Workforce: Implementing strategies to lead and manage a diverse workforce effectively.

M9 - Future of Work & Labor Laws

Labor Laws: Understanding the current and evolving labor laws and regulations.
HR Compliance: Ensuring compliance with labor laws and regulations.
New Policies: Analyzing and implementing new HR policies and practices.

M10 - Campus Immersion

Marketing Concepts: Understanding key marketing concepts and their relevance to HR.
HR as a Business Enabler: Exploring the role of HR in driving business growth and success.
Business Landscape: Analyzing the business landscape, including competitive advantage, supply and demand, value chain, and product positioning.
Capstone Project Presentations: Presenting the capstone project, which synthesizes learnings from the program.

M1 - The Emerging CFO Role

M2 - Capital Budgeting, Technology & Information

M3 - Importance of Business Environment

M4 - Valuing Businesses

M5 - Strategic Thinking & Financial Leadership

M6 - Business Models & Impacts

M7 - Mergers & Acquisitions

M8 - Treasury Management

M9 - Risk Management

M10 - Strategic Thinking & Financial Leadership 2

M11 - Fintech & Tech Driven Financial Services

M12 - Leadership & Talent Management

M13 - CFO & Corporate Governance

M14 - CFO Communications

M15 - Ethics & Responsibility

Note: Modules are subject to change based on IIM Indore's discretion,
students will be informed of the final curriculum during orientation. Live
Video recordings may be selectively available as per IIM Indore's
discretion. The LMS access does not imply access to all recordings for all
live classes.

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